Marketing

How marketers use AI to create stronger campaigns, move faster, and improve content and execution quality.

All workflows

5 workflows

CJ Cunniff

AI Japanese Translator

CJ Cunniff, on Abnormal's marketing operations team, built the AI Japanese Translator: an automated workflow that uses Claude to translate Japanese-language form submissions flowing through Marketo before they reach Salesforce. What started as a persistent pain point for the international team is now a hands-off, hourly batch process.

Andres Lam

AI Marketing Campaign

Andres Lam built an AI Marketing Campaign solution to reduce manual marketing handoffs by generating AI-native briefs and LinkedIn banner ad variants enriched with Salesforce data. It streamlines targeting, messaging, and creative inputs, enabling teams to move faster from planning to publishing.

Ellie Kloberdanz

Web 3.0: AI CMS Transformation

Ellie Kloberdanz partnered with Marketing and Web Ops to modernize Abnormal.ai’s content foundation as part of the broader Web 3.0 initiative. The goal was to redesign the CMS structure and use AI to accelerate migration, improve content quality, and flag redundancy, all while keeping execution in-house and fast.

Teddy Babanao

Email Personalization for Events

Standardized email templates make it easy to send messages, but they fail to carry forward customer context. Teddy Babanao built a marketing automation agent that personalizes every event email using real customer signals, allowing revenue marketing to scale relevance without sacrificing speed or control.

Brandon Qin

Code to Content

Brandon Qin's Code to Content project automates website updates by ingesting GitHub PR data. Using LLMs, it transforms technical code changes into marketing copy and documentation. This AI-native approach ensures real-time updates for products like Email Productivity and Inbound Email Security. NOTE: Demo visuals use either blurred real data or synthetic placeholders to protect customer privacy.