NOTE: Demo visuals use either blurred real data or synthetic placeholders to protect customer privacy.
The Recap
In his earlier demo, Tushar showed how Nora could help product managers by automating Jira workflows: creating PRDs, suggesting epics, generating TDDs, and even drafting tasks. The vision was clear: shift Jira from a manual assistant-driven tool to a proactive orchestrator.
The New Capabilities
The latest update takes that vision further with persona-based orchestration. Here’s how it works:
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Project-specific personas: Each project can define a persona tuned to its workflows.
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Example ARN project: This project handles bugs reported by customers. Using past tickets, the orchestrator can identify common follow-up questions and missing details.
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Proactive comments: When a new ticket comes in (e.g., about missing attacks), Nora automatically adds an initial comment referencing similar tickets and suggesting questions the engineering team is likely to ask.
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Faster resolution: Instead of waiting for engineers to request more data, reporters can proactively add it, reducing back-and-forth and helping meet SLAs.
The Pilot Program
Alongside the new persona capability, Tushar’s team has launched a pilot group of 11 projects using the Jira Orchestrator. Early observations include:
- Epic and task generation: Some teams are using it to auto-create structured tasks from epics.
- PR support: One team even used Nora’s orchestration to generate a PR directly.
- Feedback loop: Different teams are experimenting in different ways, surfacing rough edges and opportunities for improvement.
The pilot is proving both the versatility of the orchestrator and the importance of iteration.
